Privacy Policy

ONLINE PRIVACY POLICY AGREEMENT
Effective Date: February 1, 2025
American Scale Co. Inc. ("American Scale") values your privacy. This Privacy Policy ("Policy") explains how we collect, use, disclose, and protect your personal information when you visit our website or use our online services. We are committed to maintaining the highest privacy standards to safeguard your information.

We may update this Policy periodically. Any changes will be posted on this page with an updated effective date. If significant changes are made, we will notify you via email or through a notice on our website. Your continued use of our website after such changes constitutes acceptance of the updated Policy.

This Policy applies to www.americanscale.com and governs our data collection and usage practices. This Policy does not apply to third-party websites linked to our site. We encourage you to review their privacy policies before providing any information.

We collect both personal and non-personal information, including but not limited to:

• Name, address, email, and phone number.
• Payment details (billing and credit card information) for purchases.
• Account login credentials, if applicable.
• Any information provided through contact forms or customer service inquiries.

• IP address, browser type, and operating system.
• Cookies and tracking technologies to analyze website traffic.
• Usage data such as pages visited, time spent, and referral sources.

• Aggregated data about user behavior and preferences.
• Anonymous demographic details, such as general location.

We use your information for the following purposes:

• To provide, improve, and personalize our services.
• To process transactions and fulfill orders.
• To send updates, promotional materials, and newsletters (with consent).
• To respond to inquiries and customer support requests.
• To analyze website traffic and user trends for optimization.
• To ensure compliance with legal obligations.

We do not sell, rent, or lease your personal information to third parties.

We may share your information in the following cases:

• Service Providers: Third-party vendors who assist with payment processing, data analysis, and marketing (under strict confidentiality agreements).
• Legal Compliance: When required by law, court order, or regulatory authorities.
• Business Transactions: In the event of a merger, acquisition, or asset sale, your data may be transferred to the new entity.

We use cookies, web beacons, and other tracking technologies to:

• Enhance user experience and website performance.
• Personalize content and advertisements.
• Analyze visitor behavior and engagement.

You can manage cookie preferences through your browser settings.

We implement strict security measures to protect your data, including:

• Encryption: Secure transmission of sensitive data (SSL/TLS).
• Access Controls: Limited access to personal data by authorized personnel only.
• Regular Audits: Security assessments to identify and mitigate risks.

However, no online transmission or storage system is 100% secure. We encourage you to use strong passwords and be cautious when sharing personal information online.

Depending on your location, you may have the following rights:

• Access & Correction: Request access to and correction of your personal data.
• Data Portability: Obtain a copy of your data in a portable format.
• Deletion Requests: Request deletion of your personal information (subject to legal exceptions).
• Opt-Out: Unsubscribe from marketing emails by clicking the "unsubscribe" link or emailing marketing@americanscale.com.

For privacy-related inquiries, please contact legal@americanscale.com.

Our website is not directed to children under 13 and we do not knowingly collect personal data from minors. If we discover such data has been collected, we will delete it immediately.

For users in the European Union (EU), we comply with the General Data Protection Regulation (GDPR). By using our website, you consent to data transfers to the United States under appropriate safeguards.

If you are an EU resident, you may contact us to exercise your GDPR rights, including:

• Right to Restrict Processing
• Right to Object to Data Use
• Right to Withdraw Consent

For GDPR-related requests, email legal@americanscale.com.

California residents have the right to:

• Request disclosure of collected data categories.
• Request deletion of personal data.
• Opt-out of data sharing (we do not sell personal data).

To exercise your CCPA rights, email legal@americanscale.com or call 1-800-77-7225.

Our website may contain links to third-party websites. We are not responsible for their privacy policies or practices. Please review their policies before providing personal data.

For any questions or concerns about this Privacy Policy, contact us:

Email: legal@americanscale.com
Phone: 1-800-773-7225
Mailing Address:
American Scale Co. Inc.
PO Box 158
San Dimas, California 91773

By using our website, you agree to this Privacy Policy. If you do not agree, please discontinue use of our website.

Last Updated: February 1, 2025